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Digital Brand Building interviews the most successful sales & marketing leaders every week. Hosted by Mark Fidelman, he discusses the hottest new sales & marketing ideas from the experts. Fidelman keeps it real, and isn’t afraid to mix it up. Each episode features an engaging discussion with different business professionals to help you fuel your mind.

Aug 6, 2019

Today's young consumer's aren't looking at ads. They are engaging on social media and chatbots. Find out what you need to do to reach them effectively.

Guest: Mary has been nicknamed the “ChatBotMom” by her Messenger Marketing community, and her innovative development of chatbot copywriting has helped her students and clients sell millions in products, services and online courses. 

(4:20) Why chatbots?

(5:23) Why you can’t reach today’s youth with ads

(7:20) Chatbots will soon work with WhatsApp Instagram and Facebook

(8:15) Why copy is important for chatbots

(10:40) To admit it’s a bot or not

(11:15) Why your bot should adopt a persona

(20:52) How do you drive traffic to your bots?

(25:29) Webinar chatbots: why it only takes 2.8 times of engagement to close

(30:17) What challenges do you have with Chatbots?

(32:15) How to get Facebook messenger subscribers

IN 100 words or less, what is your chatbot or AI Voice app and why?

Sephora bot – makeup bot

Where can the audience find out more?

Guest – books, Seth Godin’s “This is Marketing” and Mark Schaeffer’s “Marketing Rebellion” Convert long, story emails into interactive chat conversations to help your bot engage with subscribers and convert. My course Chatbot Conversion Catalyst teaches exactly how to do this. or see Meffy – conversion rate email list bot

Mark – Explore the Fanatics Media chatbot on Facebook marketing.