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Digital Brand Building interviews the most successful sales & marketing leaders every week. Hosted by Mark Fidelman, he discusses the hottest new sales & marketing ideas from the experts. Fidelman keeps it real, and isn’t afraid to mix it up. Each episode features an engaging discussion with different business professionals to help you fuel your mind.

Jul 30, 2019

Mark Marcelletti is an experienced sales professional that is using Artificial Intelligence to help salespeople fill their pipeline and close more deals. He’s going to walk us through how he does that and share his successes and failures.

Key Discussion Points:

(2:45) Why the days of brute force selling are over

(4:58) The importance of Hyper-personalization

(7:20) How does the AI work to increase sales pipelines

(8:55) How do you integrate AI into the solution?

(10:50) What are the time or cost savings for this new approach?

(14:30) What other AI solutions do you recommend for sales?

(17:20) A big human resource savings benefit

(18:12) Are these AI-enhanced solutions a big competitive advantage?

(22:30) How does the AI actually work


IN 100 words or less, what is your chatbot or AI Voice app and why?

Where can the audience find out more?

Guest – Key call-to-action will be to connect with me on LinkedIn. I prefer to educate, rather than promote.

Mark – explore our chatbot on Facebook marketing.



BIO: Mark Marcelletti is the founder and CEO of 7 Figure Automation - a sales development agency that uses AI to help technology companies fill their sales pipeline and close more deals. Mark has 15 years of sales experience across telemarketing, email marketing and social selling. And he's spent over $1M the past 6 years testing the best sales processes and technologies to find out what works. Mark is a true sales engineer and during this episode we'll be digging in to how he helps companies "right-size" their people, process and technology for faster business development.