Preview Mode Links will not work in preview mode

Digital Brand Building interviews the most successful sales & marketing leaders every week. Hosted by Mark Fidelman, he discusses the hottest new sales & marketing ideas from the experts. Fidelman keeps it real, and isn’t afraid to mix it up. Each episode features an engaging discussion with different business professionals to help you fuel your mind.

Jul 25, 2019

In this episode, we’re going to discuss how Marketers can use Conversation Intelligence to convert conversations into sales. Our guest today is Natalie Severino, who is VP of Marketing at

What is conversation intelligence? An emerging technology, conversational artificial intelligence (AI), uses messaging apps, speech-based assistants (like advanced IVR) using natural language, and chatbots to automate communications and deliver personalized customer experiences

Key Audio Time Stamps: 

(1:57) What is conversation intelligence?

(6:01) Sales and marketing benefits to conversation marketing

(8:35) How does conversation marketing help the Marketing dept?

(12:12) Conversational intelligence versus conversation intelligence

(15:20) What kind of training is required to train the AI?

(18:30) An example of a company that has done conversation intelligence well

(22:22) Why aren’t there more companies using AI in Marketing?

(23:01) When does Natalie think AI will be in every sales and marketing team?

(24:40) What Mark believes is going to happen with AI and conversation intelligence

Show Notes: 

Favorite AI Solution: .

Mark – explore our chatbot on Facebook marketing.

BIO: Natalie Severino is the VP of Marketing for, the #1 Conversation Intelligence platform for high-growth sales teams. Passionate about elevating the craft of Sales and helping B2B sales professionals win more, Natalie enjoys writing and speaking about sales technologies and trends. Natalie joined Chorus after more than 25 years at leading technology companies like Intuit, Logitech, Trend Micro and ClearSlide. She oversees all of marketing and sales development for Chorus, including product marketing, demand generation and communications., for example, offers a conversation intelligence platform that records, transcribes, and analyzes business conversations in real time to coach reps on how to become top performers.