Preview Mode Links will not work in preview mode

Digital Brand Building interviews the most successful sales & marketing leaders every week. Hosted by Mark Fidelman, he discusses the hottest new sales & marketing ideas from the experts. Fidelman keeps it real, and isn’t afraid to mix it up. Each episode features an engaging discussion with different business professionals to help you fuel your mind.

Aug 2, 2019

In this episode of AI Marketing, I’m talking with Chad Burmeister of who shares a proven methodology for 2-3X conversion rates from lead to opportunities.

Deep down, every sales manager out there knows that having a highly converting plan for winning new business is crucial to success, but most are keeping their fingers crossed that they’ll be able to get by on older, traditional methods.

Chad is here today to share exactly how he does this.

(2:50) AI helps salespeople comply with the right messages and content

(3:29) How to train the AI to avoid getting the messaging wrong

(4:50) Training AI bots for scale

(5:25) What does ScaleX do?

(7:58) If you deploy AI for email, things get interesting fast  

(9:20) How this company gets 300 prospective touches a day with AI

(9:48) Use case for AI leads

(13:20) Why the market is going to AI Assisted sales and not human replacement

(16:27) Which company is doing AI best?

(19:20) Mark summarizes interview

IN 100 words or less, what is your chatbot or AI Voice app and why?

What company are doing it best? the best data

Where can the audience find out more?

Guest – AI For Sales Book featuring DiscoverOrg, Chorus and 20 companies that use AI in their products. Follows the Vendor Neutral categories.. will be on Amazon. 

Mark – Explore the Fanatics Media chatbot on Facebook marketing.



The thing I'm most passionate about - helping sales professionals get to the top 10% of the pack consistently so that they can realize their dreams and desires! delivers Sales Acceleration as a Service. delivers sales technology that 10X's a BDRs outbound. delivers sales technology that will 2-3X conversion rates from lead to opportunity.

I was the Founding Chapter President of the AA-ISP Silicon Valley Chapter and Colorado Chapter President. I was voted Top 25 Most Influential Inside Sales Professional by the AA-ISP 10 years in a row (2009 - 2019). I also helped launch the Denver Enterprise Sales Forum with Mark Birch in early 2016.