Mar 12, 2021
If you want to do something truly innovative in 2021, you need
to create distance from business as usual.
Traditional business structures love stability and predictability.
Yet, many organizations believe the two essential ingredients for
long-term success are creativity and innovation.
We call the relationship between these two opposing expectations
the Proximity Paradox – the belief that those who are closest to a
subject are best-qualified to innovate for it. In reality, intense
proximity limits creativity.
We need to create distance from challenges in order to see the best
way forward.
There are three areas where you’ll find the Proximity Paradox
affecting business: the way people work together, the processes you
use to push work through your organization, and where your
company fits in your industry.
BIO
Kiirsten May is the co-owner of UpHouse, a marketing agency in
Canada. She and her business partner, Alex Varricchio, started
UpHouse in 2017 with the mission to help in-house marketers
create
stronger brands and smarter marketing plans. Their team has won
Telly Awards, Atomics Awards and has been recognized as one of
Canada’s top 50 most creative agencies.
Kiirsten and Alex believe diversity of thought, opinions and people
make for better ideas and more resilient business. They wrote a
book on this topic. It’s called the The Proximity Paradox. It’s a
marketing book filled with practical and impractical ideas to
kickstart your creativity.
Contact the host Mark Fidelman at HTTP://www.fanaticsmedia.com or
@markfidelman
Subscribe to the Brand Builder Podcast: https://apple.co/2QXzFnC
Want to discuss your ecommerce program?
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