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Digital Brand Building interviews the most successful sales & marketing leaders every week. Hosted by Mark Fidelman, he discusses the hottest new sales & marketing ideas from the experts. Fidelman keeps it real, and isn’t afraid to mix it up. Each episode features an engaging discussion with different business professionals to help you fuel your mind.

Jul 17, 2019

Kyle Gray Is a storytelling strategist. And in this episode, he’s going to discuss how consumers can take charge of the hero's journey and give us key points to use in developing your AI storytelling strategy.

(4:45) How to use storytelling in chatbots

(7:55) The power of letting the consumer control the hero's journey 

(12:45) The steps to successful storytelling

(14:45) AI storytelling in health and fitness 

(17:05) What do people struggle with when developing a story? 

(23:40) Mark's summary of the podcast 

Show links: 

Marketing Quote: "AI is neither good nor evil. It's a tool. It's a technology for us to use." - Oren Etzioni


Kyle Gray is an entrepreneur, story strategist and author who helps coaches, startups, and influencers use storytelling to better communicate their unique value, and create connection and trust with their audience. He combines timeless storytelling with cutting edge marketing to ensure you’ve got the right story to tell while presenting, on a sales call or in conversation, both online and offline.

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