Ethan Decker gets deep with data to uncover opportunities that
brands ignore or don't understand. Join me as I explore the
scientific laws of buyers and brands for growth and sales.
Ethan Decker, PhD, is president of Applied Brand Science. Ethan
unearths and distills the science and research on marketing and
human behavior to increase the effectiveness of his clients’
advertising and branding efforts. He spent a dozen years leading
strategy and research at some of the world’s best agencies, such as
72 and Sunny and Crispin Porter Bogusky. He’s worked on some of the
world’s biggest brands, including Kellogg’s, Gillette, Duracell,
Pepsi, Domino’s, and Hotels.com. In a past career, he was an
ecologist who studied urban ecosystems. But now he is pioneering
the field of brand science to help companies that want to embrace a
more effective approach to advertising and brand growth.
My Twitter Handle @Markfidelman
My Website www.fanaticsmedia.com