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Digital Brand Building interviews the most successful sales & marketing leaders every week. Hosted by Mark Fidelman, he discusses the hottest new sales & marketing ideas from the experts. Fidelman keeps it real, and isn’t afraid to mix it up. Each episode features an engaging discussion with different business professionals to help you fuel your mind.

Apr 29, 2020

Today joining me is Lucy Rendler-Kaplan from Arkay Marketing & PR and we’re going to discuss one of my favorite topics, how to use social media during this lockdown to increase business or to avoid making mistakes that can kill our business.


FINAL QUESTIONS: 1. Hottest digital marketing technology that you recommend

I'm such a native user...but if I HAD to pick: Sprout Social, for their reporting features

FINAL QUESTION 2. Who is the most influential person in marketing today? Many women inspire me daily


6 Key Social Media Trends to Watch in 2020


Lucy Rendler-Kaplan is a marketing & PR veteran, with over 17 years of experience in product launches, R&D, field marketing management, public relations and social media marketing. Both in-house and as a consultant, Lucy has created, developed and managed marketing projects for organizations including: Red Bull North America, ONE Coconut Water, Camel, Lipton and Ethos Water, to name a few. In 2013, Lucy left corporate America to work as a consultant, focusing on small businesses and start-ups to design effective social media and marketing strategies to jump start brand growth, in addition to strategic business development efforts, she directs media relations, branding, advertising and website development. As a social media consultant, Lucy works with companies in auditing their current social media efforts and creating a comprehensive social media strategy that aligns company-wide objectives through social business practices.