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Digital Brand Building interviews the most successful sales & marketing leaders every week. Hosted by Mark Fidelman, he discusses the hottest new sales & marketing ideas from the experts. Fidelman keeps it real, and isn’t afraid to mix it up. Each episode features an engaging discussion with different business professionals to help you fuel your mind.

Jul 16, 2020

Today, we have Chris Dickey from visibly, and he's going to talk about how you can bring more visibility to your brand, especially on search engines.


FINAL QUESTIONS: 1. Hottest digital marketing technology that you recommend

I love Keywords Everywhere (Chrome Plugin)

FINAL QUESTION 2. Who is the most influential person in marketing today?

Rand Fishkind 

Key Takeaway

We have a new Whitepaper on the subject (The Ultimate Guide to Search Engine Visibility) and recently made available a new search tool (it's free)
called "Visably"


Chris has a resume that spans publishing, in-house marketing direction, public relations, and software development. Chris is the Owner + Founder
of Purple Orange Brand Communications, a PR agency that specializes in outdoor and active lifestyle brands. Chris started exploring the
intersection of search engine marketing and public relations using his agency clients as the guinea pig. Chris started by having his agency audit
targeted search results for PR opportunities, eventually scaling that strategy to win over large swaths of highly valuable organic search results for
his clients, using PR tactics.
In 2019 Chris took this strategy a step further by founding Visably – a new marketing / PR SaaS platform that audits search results for brand
mentions, and provides an analysis of website’s “channel” for further segmentation and list building (so PR practitioners can extract clean mediaonly
lists out of the keyword data).
Visably is currently free to use and in beta format: