Jul 29, 2021
Learning how to Listen to data (ie, getting better at understanding how our marketing is performing by measuring for the conversation we're having with the market) is one of the hottest topics today. Join Mark Fidelman and Chris Mercer as they do a deep dive into Marketing analytics
BIO
Chris “Mercer” Mercer, co-founder of MeasurementMarketing.io, is a
sought after measurement marketing expert and has been helping
marketers, marketing teams, and agencies, plan out what’s important
to measure in their marketing, build measurement systems (using
Google Tag Manager and Google Analytics), create actionable
dashboard reports, and finally use those reports to forecast and
optimize their marketing results. In short, Mercer helps marketers
know, trust, and grow their numbers.
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