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Digital Brand Building interviews the most successful sales & marketing leaders every week. Hosted by Mark Fidelman, he discusses the hottest new sales & marketing ideas from the experts. Fidelman keeps it real, and isn’t afraid to mix it up. Each episode features an engaging discussion with different business professionals to help you fuel your mind.

Jul 20, 2019

I bet you thought the Encyclopedia Britannica was dead. Well, you may be surprised to learn that it’s not. They have just come out with a revolutionary new AI Voice bot on Alexa and Google Skill called Guardians of History. 

Key points:

(1:20) what is Guardians of history?

(2:20) How does the app work on Alexa and Google Skill?

(4:55) How hard was it to move to a voice app from a set of encyclopedias?

(6:30) What challenges did you have setting up the app?

(8:34) How long did it take to build Guardians of History?

(9:25) What was the budget for the app?

(11:00) What was the go-to market strategy for Guardians of History app?

(12:15) Is there any in-app AI marketing to help make the app viral?

(14:58) How do you plan to monetize the app?

(18:20) What is your favorite AI Solution and why does it concern a goat?


Show links: 

Guardians of History (Ask Alexa or Google to open is up)

Mark – explore our chatbot on Facebook marketing.


Marketing Quote: “Manufacture a Threat and you can sell its Solution”