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Digital Brand Building interviews the most successful sales & marketing leaders every week. Hosted by Mark Fidelman, he discusses the hottest new sales & marketing ideas from the experts. Fidelman keeps it real, and isn’t afraid to mix it up. Each episode features an engaging discussion with different business professionals to help you fuel your mind.

Sep 11, 2019

Chris Finch stops by to discuss AI in Healthcare and Pharma.

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2:00 How did you convince healthcare companies to try AI?

5:35 What about the lawsuits?

7:05 What were the roadblocks to getting AI approved at pharmaceutical companies?

10:25 Words of advice for healthcare and pharma companies to deploy chatbots?

17:58 Where are things headed in Healthcare AI and chatbots?

Social Media: @earthware


IN 100 words or less, what is your chatbot or AI Voice app and why?

Bablyon Health in the UK – developed an AI application to triage parents through symptoms

BIO: Chris Finch is Managing Director at earthware, a healthcare digital creative agency specialising in AI and chatbots. Prior to joining earthware in 2010, Chris held various commercial roles at global pharmaceutical company Schering-Plough.

Chris is a regular speaker and author on digital marketing in the pharmaceutical sector and is a thought leader on the use of chatbots in healthcare, having led earthware's clients in launching the first pharmaceutical brand chatbots in the UK and Europe.