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Digital Brand Building interviews the most successful sales & marketing leaders every week. Hosted by Mark Fidelman, he discusses the hottest new sales & marketing ideas from the experts. Fidelman keeps it real, and isn’t afraid to mix it up. Each episode features an engaging discussion with different business professionals to help you fuel your mind.

Apr 14, 2020

Today joining me is Sean Sheppard of growth X I brought Sean on to the show to discuss How to generate revenue right now. Sean lays out 6 steps to getting organized and fixated on generating revenue.

Unique Growth Strategy: How to generate revenue now

  1. Orient yourself around the problem right now first
  2. What do I need to do to survive? Put together a market milestone – reverse funnel
  3. Build an initial customer profile for right now on a use case you can crush right now – focus on fit – do they have the need – focus on the problem
  4. 25 words or less, can you construct a value hypothesis around that problem in repeatable way. Tell me what you think? Less work
  5. How to monetize it? Fastest and easiest way to do business together. Make it as easy as possible – reduce funnel friction and keep it easy
  6. Outreach and execution – construct a campaign – target people at the top of your funnel – email, phone scripts and talking scripts and other channels.

    Two Final Questions:

    What is the hottest digital marketing technology that you are using or want to use? Xfinity video search


    Who is the most influential person in Sales or Marketing Today?  Dr. Neil Rackham – Andy Paul’s James Clear, Ryan Holiday

To hire Sean or his team to help commercialize new innovations or find product - market fit, email him at



Sean is a serial entrepreneur VC and co-founder of GrowthX and GrowthX Academy, with three successful exits, who has successfully grown dozens of early-stage companies across a wide variety of products and markets. He was recently named the #2 Online Growth Marketing Influencer and contributor at The Huffington Post. He lectures at London Business School and The Owen School of Management at Vanderbilt among others. He’s now committed to working with countries, companies, entrepreneurs and those who want to work with them on building startup ecosystems and developing the next generation of leaders for the innovation economy.