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Digital Brand Building interviews the most successful sales & marketing leaders every week. Hosted by Mark Fidelman, he discusses the hottest new sales & marketing ideas from the experts. Fidelman keeps it real, and isn’t afraid to mix it up. Each episode features an engaging discussion with different business professionals to help you fuel your mind.

Jul 30, 2019

Mark Marcelletti is an experienced sales professional that is using Artificial Intelligence to help salespeople fill their pipeline and close more deals. He’s going to walk us through how he does that and share his successes and failures.

Key Discussion Points:

(2:45) Why the days of brute force selling...

Jul 25, 2019

In this episode, we’re going to discuss how Marketers can use Conversation Intelligence to convert conversations into sales. Our guest today is Natalie Severino, who is VP of Marketing at

What is conversation intelligence? An emerging technology, conversational artificial intelligence (AI), uses messaging...

Jul 23, 2019

Abhi Rathinavelu owns the product management of the Skylight Virtual Agent on, one of the largest AI-based chatbot implementations on the planet with over 4 million impressions monthly. 

We're going to discuss virtual agents at Microsoft and how they are being utilized. 

(2:05) What Abhi’s...

Jul 22, 2019

Larry Kim is CEO of Mobile Monkey and he's agreed to come on the show to discuss his favorite chatbot hacks. Sit back, take notes, and use his advice to execute your own campaigns. 

(1:50) Why did you move from advertising to chatbots?

(4:15) Larry’s favorite chatbot hacks

(9:50) The reciprocity hack

(13:20) How to...

Jul 20, 2019

I bet you thought the Encyclopedia Britannica was dead. Well, you may be surprised to learn that it’s not. They have just come out with a revolutionary new AI Voice bot on Alexa and Google Skill called Guardians of History. 

Key points:

(1:20) what is Guardians of history?

(2:20) How does the app work on Alexa...